Search engine marketing
As an SEM expert, I build Google Ads and Microsoft Ads campaigns around buying keywords, tight ad groups and negative keyword lists that stop money leaking on useless searches.
PPC EXPERT IN ISLAMABAD & RAWALPINDI
Turn clicks into
your next
big win.
PPC specialist and consultant managing search,
social and marketplace ads.
01 / RISE ABOVEFrom being seen.
From being seen.
To standing out.
◎Campaign strategy
Growth in focus
STRATEGY FIRST. PERFORMANCE ALWAYS.SCROLL TO EXPLORE ↓
GGoogle Ads∞Meta Ads♪TikTok AdsaAmazon AdsebayeBay AdsEEtsy Ads
BUILT AROUND YOUR BUSINESS
Every platform.
One growth partner.
From your first campaign to your next market.
Connect the right message with the right people,
wherever they’re ready to act.
G01
Google Ads
Search, Shopping & YouTube
Capture intent with targeted search campaigns, product ads and video that brings your brand into view.
Explore your opportunities +∞02
Meta Ads
Facebook & Instagram
Turn audience insights into scroll-stopping creative, thoughtful targeting and campaigns built around your goals.
Find your audience +♪03
TikTok Ads
Creative that gets attention
Show up with platform-native ideas, engaging video and a structured approach to creative testing.
Make your next impression +a04
Amazon Ads
Reach ready-to-buy shoppers
Bring your products closer to relevant shoppers through keyword strategy and ongoing campaign optimisation.
Grow product visibility +ebay05
eBay Ads
Promote your listings
Give your listings more visibility with advertising shaped around your product range and selling priorities.
Support your store +E06
Etsy Ads
Get your products discovered
Put your distinctive products in front of relevant shoppers with focused listing and advertising strategies.
Reach more shoppers +More ways to reach your next customer
Quick answer
What does a PPC expert actually do?
A PPC expert plans, builds and manages paid advertising campaigns where you pay for each click, view or lead. The job is to put your budget in front of people who are likely to buy, track what happens after the click, and keep cutting waste so every rupee works harder. I do this across Google Ads, Meta, TikTok, Amazon, eBay, Etsy, Microsoft, LinkedIn and YouTube.
- Research what your customers search for and where they spend time
- Build campaigns, ads and audiences around your real business goals
- Set up conversion tracking so you can see leads and sales, not just clicks
- Review results every week and move budget toward what works
PPC SERVICES THAT START WITH YOUR NUMBERS
A PPC expert who cares about profit, not just clicks.
Most businesses come to me after trying ads on their own or with someone who reported clicks and impressions every month without ever mentioning sales. That is the problem I set out to fix. Good pay per click advertising is not about buying traffic. It is about buying the right traffic at a price that still leaves you a profit.
I am Syed Mudassir Shah, and I have spent 15 years working as a PPC specialist on search, social and marketplace accounts. When you hire me, you deal with me directly. There is no account manager passing messages to a junior team you never meet. The person who audits your account is the same person who builds it, watches it and answers your call.
My PPC services cover the full cycle. I start with an audit, agree goals with you in plain numbers, build or rebuild the campaigns, fix tracking and then manage the account month after month. If you already have a team, I can also work as a PPC consultant and guide them instead.
- Pay per click expert support for new accounts and messy old ones
- PPC management expert care with weekly checks, not monthly guesswork
- Search engine marketing expert work on Google and Microsoft search
- Paid ads specialist support for Meta, TikTok, LinkedIn and YouTube
What steady optimisation usually looks like
Qualified leads or salesCost per result
15+Years of hands-on PPC experience
10Ad platforms managed under one roof
1Direct point of contact, the founder
WeeklyAccount checks, not monthly guesswork
WHAT YOU GET WHEN YOU HIRE A PPC EXPERT
Everything a campaign needs to make money.
Paid advertising works when the pieces fit together. A great ad sending people to a slow page fails. A great page with broken tracking leaves you guessing. Here is what I take care of as your PPC campaign manager.
Paid social campaigns
Paid ads on Meta, TikTok and LinkedIn need strong creative and smart audiences. I plan the angles, the tests and the budget split.
Marketplace PPC
Selling on Amazon, eBay or Etsy? Marketplace ads follow different rules. I manage bids, product targeting and ad spend against your margins.
Conversion tracking
I set up and check Google Tag Manager, GA4, the Meta Pixel, Conversions API and platform tags so every lead, call and sale is counted correctly.
Clear reporting
You get reports written for business owners. What we spent, what came back, what changed and what I plan to do next. No jargon walls.
Landing page advice
The click is only half the job. I review your landing pages for speed, message match, trust signals and forms that put people off.
LESS GUESSWORK. MORE DIRECTION.
Great performance
starts with a plan.
Every campaign has a purpose.
Every next step is informed by what we learn.
Audit & discover
Understand your business, audience and existing campaigns. Identify gaps in targeting, creative and measurement.
Clarity before spendBuild & launch
Bring campaign structure, messaging and conversion tracking together around clear business objectives.
A purposeful starting pointMeasure & improve
Review results, test new ideas and refine the approach. Keep your reporting clear and your next actions practical.
Progress through learning15+
YEARS OF PPC
EXPERIENCE
EXPERIENCE BEHIND EVERY DECISION
Your growth.
My personal focus.
MrPPC.pk is led by Syed Mudassir Shah, a PPC expert with 15 years of experience, based in Scheme 3, Rawalpindi and working with clients in Islamabad and worldwide.
From search advertising to social and marketplaces, the focus stays the same: understand your business, build a considered strategy and keep improving with the evidence.
SM
Let’s discuss your campaignsSyed Mudassir ShahFounder & PPC Expert · Rawalpindi
FREELANCER, AGENCY OR IN HOUSE?
Why many businesses hire a PPC freelancer.
There is no single right answer here. It depends on your budget, how many channels you run and how much control you want. This comparison is the honest version I give people on the phone.
| Option | Who you talk to | Typical strengths | Watch out for |
|---|---|---|---|
| PPC freelancer (like me) | The expert doing the work | Direct access, fast changes, lower overheads, senior experience on your account | Limited hours, so a good freelancer is selective about how many clients they take |
| PPC agency | An account manager | Bigger team, can cover design and video in house | Juniors often run the account day to day, longer approval chains, higher fees |
| In-house hire | Your own employee | Full time focus on your brand | Salary, training and software costs, and one person rarely knows every platform well |
If you want senior skill without agency overheads, it makes sense to hire a PPC freelancer who has already worked through hundreds of account problems. You get a PPC advertising consultant and a hands-on manager in the same person.
HOW I MANAGE YOUR CAMPAIGNS
From first call to steady growth in five steps.
Every account is different, but the process stays the same. It keeps decisions clear and stops anyone from guessing with your money.
- 01
Free audit and discovery call
We talk about your business, margins, customers and goals. If you already run ads, I review the account and show you where money is being lost.
- 02
Strategy and budget plan
I recommend the platforms, campaign types and starting budget that suit your goal. You approve it before anything goes live.
- 03
Tracking and setup
I fix or install conversion tracking first. Then I build campaigns, write ads, set audiences and check every setting by hand.
- 04
Launch and early control
The first weeks are about learning. I watch search terms, placements and costs closely and cut what does not work early.
- 05
Optimise and scale
Once the numbers make sense, I test new ads, audiences and offers, and move budget toward the campaigns that bring real customers.
How a PPC campaign turns spend into sales
- ReachThe right people see your ad
- ClickRelevant visitors land on your page
- EngageThey read, compare and trust you
- ConvertA call, form, lead or purchase
- ProfitRevenue after ad costs
AFFORDABLE PPC, DONE PROPERLY
An affordable PPC expert does not mean cheap results.
Plenty of small businesses in Pakistan think PPC is only for big brands. It is not. A small budget can work well when it is focused on the right keywords, the right audience and a tight geographic area. What kills small budgets is spreading them across too many campaigns and paying for clicks that were never going to buy.
I keep my services affordable by matching the scope to your stage. A local clinic, a startup testing an idea and an ecommerce store doing serious volume do not need the same plan. I quote after the audit, once I understand the work, so you never pay for a package stuffed with things you do not need.
The chart here shows how I usually prioritise a smaller starting budget. Most of it goes to the highest intent channel, with a smaller share for retargeting and a little held back for testing.
Example: where a starter budget goes first
- High intent searchPeople already looking
- RetargetingVisitors who did not convert
- Testing new audiencesFinding the next winner
- Creative and offer testsBetter ads, better rates
CHOOSING THE BEST PPC EXPERT
Seven questions to ask before you hire anyone.
The best PPC expert for your business is not the one with the flashiest pitch. It is the one who asks about your margins before talking about clicks. Use this list when you speak to me or anyone else.
A professional PPC expert will be happy to answer every one of these. If someone avoids them, that tells you something.
- Will you own the ad accounts in your own name? You should. Your data and history belong to you.
- Who exactly will manage my account day to day?
- How will you track leads, calls and sales, not just clicks?
- What will you report on, and how often?
- Can you show me how you cut wasted spend in an account like mine?
- Do you hold current platform certifications? A certified PPC specialist has passed exams such as Google Ads certifications in Skillshop. Ask, and also ask about real results, because a certificate alone proves knowledge, not performance.
- What happens if we decide to stop working together? You should keep everything, with no lock in.
PERFORMANCE MARKETING, CONNECTED
A performance marketing expert who sees the whole journey.
People rarely buy from one ad. Someone might find you on Google, see your Instagram reel two days later, then come back through a remarketing ad and finally call. If each channel is managed in isolation, nobody sees that path and budgets get cut in the wrong places.
As a performance marketing expert, I look at how channels support each other. Search captures people who already want what you sell. Social and video create demand from people who did not know you existed. Display and remarketing brings back the ones who left. Reporting ties it together so you can judge each channel by what it really contributes.
This is also why I call myself a paid advertising expert rather than a specialist in just one tool. Platforms change their rules and features every year. The thinking behind good campaigns does not.
The PPC improvement loop
Better results every month
01Measure02Learn03Test04Scale- Measure
- Learn
- Test
- Scale
LOCAL EXPERTISE, GLOBAL CAMPAIGNS
Based in Rawalpindi, working with clients in Islamabad and worldwide.
My office is in Scheme 3, Rawalpindi, a short drive from Islamabad. Local businesses in the twin cities like being able to meet in person, and I am happy to do that. I understand how people in Islamabad and Rawalpindi search, what they compare and which areas are worth targeting.
I also manage campaigns for Pakistani businesses selling to the UK, US, UAE, Saudi Arabia and Europe, and for overseas brands who want a senior PPC consultant at a fair cost. Time zones are rarely a problem. Most work is done in the ad accounts and we stay in touch through calls, WhatsApp and shared reports.
Whether you are a dental clinic in Bahria Town, a software house in Blue Area, a property developer in DHA or an online store shipping across Pakistan, the starting point is the same: a free conversation about what you want to achieve.
HIRE A PPC EXPERT TODAY
Get a free audit of your ad account.
Call or WhatsApp me on 0343 5853835. I will look at your current campaigns, or your plans if you are starting fresh, and tell you honestly where the opportunities are.
PPC GUIDES
Free PPC guides.
Amazon Ads Expert in Islamabad: A Launch and Growth Plan for Sellers Going Global
More Islamabad businesses now sell on Amazon abroad. This guide covers the path from product to profitable ads, a phased launch plan and how a local Amazon Ads expert works across time zones.
Display Ads Expert in Islamabad: Remarketing for Long Decisions
Property, admissions, weddings and cars all take weeks to decide. This guide shows how a display and remarketing expert in Islamabad keeps your brand in front of interested people with the right message, at the right frequency.
eBay Ads Expert in Islamabad: Promoted Listings That Protect Your Margin
Islamabad has become a hub for people who run eBay stores for owners in the UK and US. This guide shows how a local eBay Ads expert sets ad rates that grow sales without quietly eating the profit.
PPC EXPERT FAQ
Questions people
ask before hiring.
Straight answers about cost, timing and how I work.
How much does it cost to hire a PPC expert?
Management fees depend on the number of platforms, campaigns and the amount of work each month. I quote after a free audit so the price matches the real scope. Your ad spend is paid directly to Google, Meta or the other platform, separate from my fee.
What is the difference between a PPC specialist and a PPC consultant?
A PPC specialist usually builds and runs campaigns hands on. A PPC consultant advises on strategy and may guide your own team. I do both, so you can hire me to manage everything or to coach and review the work your team already does.
Is it better to hire a PPC freelancer or an agency?
A freelancer gives you direct access to the person doing the work and usually lower overheads. An agency gives you a bigger team. If your main need is senior PPC skill and quick decisions, a freelancer is often the better value.
How soon will I see results from PPC?
Search ads can bring clicks and enquiries within days of launch. Steady, profitable results usually take six to twelve weeks, because the campaigns need data to learn and I need time to cut waste and test improvements.
Which platform should I start with?
If people already search for what you sell, Google Ads is usually the first step. If you need to create demand or sell something visual, Meta or TikTok can work better. Marketplace sellers should start on Amazon, eBay or Etsy ads. I recommend a mix after the audit.
Do you work with small budgets?
Yes. Many of my clients start small. A focused budget on high intent keywords or a tight local area can work well. I will tell you honestly if your budget is too thin for a particular platform.
Will I own my ad accounts?
Always. Accounts are set up in your business name, or I am added as a user to your existing accounts. Your data, history and audiences stay with you.
Are you a certified PPC specialist?
Certifications show that someone has passed a platform exam. On our call I am happy to talk through my training and 15 years of hands-on account work, and show you exactly how I would approach your account. Results matter more than badges.
Do you only work with businesses in Islamabad and Rawalpindi?
No. I am based in Scheme 3, Rawalpindi and meet local clients in person, but I manage campaigns for businesses across Pakistan and in the UK, US, UAE and other markets.
How do I get started?
Call or WhatsApp 0343 5853835, or fill in the campaign brief on the contact page. We start with a free audit and an honest conversation about your goals.
LET’S GROW TOGETHER
Ready to make
every click count?
Start with a clear brief.
Build a smarter PPC strategy for your business.
◎
Your business. Your goals.
A conversation built around you.