Campaign strategy
I choose objectives, budgets and campaign structure around your real goal, whether that is leads, WhatsApp messages, store visits or online sales.
MADE FOR THE FEED
Meta Ads expert for Facebook and Instagram growth.
I plan, launch and manage Facebook and Instagram ad campaigns that bring real leads, messages and sales. Strategy, creative testing, Pixel setup and retargeting, handled by one experienced Meta Ads specialist.
A story they want to stop for.MRPPC.PK · ISLAMABAD
THE FOCUSReach and reconnect
BASED INRawalpindi & Islamabad
LED BYSyed Mudassir Shah
Quick answer
What does a Meta Ads expert do?
A Meta Ads expert runs your paid advertising on Facebook, Instagram, Messenger and WhatsApp through Meta Ads Manager. That means choosing the right campaign objective, building audiences, planning creative tests, setting up the Meta Pixel and Conversions API, and adjusting budgets so you pay less for every lead or sale.
- Picks the right objective for leads, messages or sales
- Plans creative angles and tests them properly
- Installs and checks the Pixel and Conversions API
- Retargets warm visitors and scales winning ads
FACEBOOK AND INSTAGRAM ADS EXPERT
Boosting posts is not a Meta Ads strategy.
Almost every business I speak to has pressed the Boost button at some point. It feels like advertising, and it does get likes. But boosting gives you very little control over who sees the ad, what they are asked to do and how results are measured. That is why so many owners tell me Facebook ads do not work for them.
Meta Ads do work when they are set up properly. Facebook and Instagram have billions of users and some of the most powerful targeting and learning systems in advertising. The platform can find buyers for you, but only if you feed it clear goals, good creative and accurate conversion data.
I have spent 15 years running paid campaigns, and Meta has been a big part of that. As your Facebook and Instagram ads expert, I set up campaigns inside Ads Manager with the right objective, the right tracking and a testing plan, then manage them every week until the cost per result makes sense for your business.
From your best customers to new buyers
Concentric rings showing a customer list at the centre and 1, 3 and 5 percent lookalike audiences around it.
META ADS MANAGEMENT SERVICES
Everything a Meta Ads specialist handles for you.
Here is what my Meta Ads management services include. Most clients need all of it. Some only need one piece, and that is fine too.
Audience building
Broad targeting, interest groups, custom audiences from your customer list, website visitors and video viewers, and lookalikes built from your best customers.
Creative testing
I plan hooks and angles for images, carousels, Reels and Stories, then test them in a structured way so we learn what actually drives results.
Facebook lead generation
Instant forms with the right questions, CRM or Google Sheets connections and fast follow up, so the leads you pay for turn into real conversations.
Meta Pixel and Conversions API
As a Meta Pixel setup expert, I install the Pixel, set up standard events and connect the Conversions API so tracking keeps working despite browser limits.
Retargeting and catalog ads
I bring back people who visited, watched or added to cart, using retargeting and catalog ads that show the exact products they looked at.
PICKING THE RIGHT OBJECTIVE
Meta campaign objectives explained simply.
The objective you pick tells Meta who to show your ads to. Pick the wrong one and the algorithm will find the wrong people very efficiently.
| Objective | What Meta looks for | Good for | My take |
|---|---|---|---|
| Awareness | People likely to see and remember the ad | New brands, launches, local reach | Useful in small doses, not for direct sales |
| Traffic | People likely to click | Content, blogs, cheap visits | Often brings low quality visitors |
| Engagement | People likely to like, comment, message or watch | Click to WhatsApp and Messenger campaigns | Great for businesses that sell through chat |
| Leads | People likely to submit a form | Services, real estate, education, clinics | My first choice for most service businesses |
| Sales | People likely to buy | Ecommerce and online bookings | Needs solid Pixel and Conversions API data |
| App promotion | People likely to install or act in your app | Apps | Needs app events and SDK set up |
HOW I RUN META ADS
My Meta Ads process, step by step.
Whether you are a clinic in Islamabad, a clothing brand in Rawalpindi or an online store shipping across Pakistan, the process looks the same.
- 01
Account and tracking check
I review your Business Manager, ad account, Page, Instagram link and domain verification, then install or fix the Pixel and Conversions API.
- 02
Offer and audience research
We talk about your best customers and your offer. I look at competitors in the Meta Ad Library to see what angles are already being used.
- 03
Creative plan
I write ad copy and give clear briefs for images and short videos. If you have no designer, I can suggest simple formats that still perform well.
- 04
Launch with a testing structure
I launch a small number of campaigns with clear tests, so the data tells us something useful instead of being spread too thin.
- 05
Optimise and scale
Winning ads get more budget, weak ones are switched off, and new creative is added before fatigue sets in.
The Meta Ads customer journey
- ScrollYour ad stops the thumb
- InterestThey watch, read or tap
- LeadForm, message or visit
- Follow upRetargeting and your sales team
- CustomerA real sale you can track
FACEBOOK LEAD GENERATION EXPERT
More leads is easy. Better leads takes skill.
Lead ads on Facebook can produce very cheap leads. The problem is that many of them are people who tapped the form by accident, gave a fake number or forgot they ever enquired. Cheap leads that never answer the phone are not cheap.
As a Facebook lead generation expert, I focus on lead quality as much as volume. I use the higher intent form option, add one or two qualifying questions and write ad copy that sets clear expectations. Then I help you follow up fast, because a lead contacted within minutes is far more likely to convert than one called the next day.
For many businesses in Pakistan, Click to WhatsApp ads work even better than forms. People are comfortable chatting on WhatsApp, and it lets your team answer questions before asking for details. I often test both and let the results decide.
A Click to WhatsApp ad in the feed
Phone showing a scrolling Facebook style feed with a sponsored post with a WhatsApp button while hearts float up.
META PIXEL SETUP EXPERT
Tracking that Meta can actually learn from.
Since browser privacy changes, the Pixel alone misses a lot of conversions. That makes Meta's delivery less accurate and your reports less reliable.
I set up tracking so the algorithm sees as many real results as possible, while respecting user privacy and Meta's policies.
- Meta Pixel installed through Google Tag Manager or your platform's native integration
- Standard events such as Lead, Contact, AddToCart, InitiateCheckout and Purchase
- Conversions API connected through Shopify, WooCommerce, a gateway or server side tagging
- Event deduplication so sales are not counted twice
- Domain verification and event priority checked in Events Manager
- Custom conversions for thank you pages and key actions
- Offline or CRM events sent back when leads turn into customers
META ADS RETARGETING EXPERT
Retargeting brings back the ones who nearly bought.
Most people do not buy the first time they see you. They visit, look around and leave. Retargeting puts your brand back in front of them on Facebook and Instagram with a reason to return, like a reminder, a review, an answer to a common question or a limited offer.
As a Meta Ads retargeting expert, I build audiences in layers: people who watched most of a video, engaged with your Instagram, visited key pages, added to cart or started a form. Each layer gets a different message. I also cap frequency so people are reminded, not annoyed.
For online stores, catalog ads do this automatically by showing each person the products they viewed. They are one of the most profitable campaign types on Meta when the product feed is clean.
The Meta retargeting loop
Warm audiences convert
01Visit02Engage03Remind04Return05Buy- Visit
- Engage
- Remind
- Return
- Buy
HIRE A META ADS EXPERT
Meta Ads freelancer, consultant or campaign manager.
You can hire me as a Meta Ads freelancer to manage everything, as a Meta Ads consultant to guide your in house team, or as a Meta Ads campaign manager for a specific launch or season. Some clients start with a one off account audit and setup, then decide.
I work from Scheme 3, Rawalpindi, and manage Facebook and Instagram ads for businesses in Islamabad, Rawalpindi, Lahore, Karachi and across Pakistan, as well as brands targeting the UK, UAE and US. The ad account stays in your Business Manager, so you always own your data and audiences.
If you also advertise on TikTok, it often makes sense to run both together. Have a look at my TikTok Ads service, or see how Meta fits with Google Ads in a wider plan.
How Meta campaigns usually improve
Leads or purchasesCost per result
COMMON META ADS MISTAKES
Mistakes I fix in most Facebook ad accounts.
When a business owner tells me Facebook ads do not work, the cause is usually one of a few avoidable mistakes. A good Facebook Ads specialist spots them in the first hour of an audit. Here are the ones I see most.
Too many tiny ad sets
Splitting a small budget across ten audiences means none of them gets enough data to learn. I consolidate so Meta can optimise properly.
Judging ads after one day
Meta needs time and conversions to settle. Turning ads on and off every day resets learning and usually raises costs.
Same creative for months
Even great ads wear out. When frequency climbs and click rates fall, it is time for fresh angles, not a bigger budget.
No link between ads and sales
If nobody tells Meta which leads became customers, it keeps finding more of the wrong ones. As a Facebook advertising consultant, I help you close that loop with CRM or offline events.
Fixing these four issues alone often brings a noticeable drop in cost per result within a few weeks, before any new targeting or creative is added.
HIRE A FACEBOOK ADS EXPERT
Get a free Meta Ads account review.
Call or WhatsApp 0343 5853835. I will look at your current Facebook and Instagram campaigns, or your plans, and tell you honestly what I would change.
A CONSIDERED CAMPAIGN
What your strategy
is built on.
Brands, local services and ecommerce businesses that can communicate a compelling offer visually.
Audience strategy
Map prospective and returning audiences to an appropriate campaign objective.
Creative testing
Develop messaging angles and a structured testing plan for visual assets and ad copy.
Lead and purchase journeys
Review what happens after the click, from instant forms to website checkout.
Measurement and optimisation
Review conversion tracking, lead quality and creative fatigue to guide the next iteration.
Areas we can explore
Facebook campaignsInstagram campaignsLead generationRetargeting strategy
Final scope depends on your goals, account eligibility and available assets.
FROM PLAN TO PROGRESS
Your next campaign,
step by step.
Understand
Understand your audience, offer and existing creative.
Launch
Launch a focused set of audience and message tests.
Improve
Review lead quality and conversion patterns before scaling.
USEFUL TO KNOW
Your Meta Ads
questions.
Is Meta Ads the same as Facebook Ads?
Yes. Meta is the company that owns Facebook, Instagram, Messenger and WhatsApp. Meta Ads is the name for ads across all of them, managed in Meta Ads Manager.
Can you run Facebook and Instagram ads together?
Yes. Most campaigns run on both, and Meta shifts budget toward the placements that perform best. I sometimes separate them when the creative needs to be very different.
How much should I spend on Meta Ads?
It depends on your goal and the cost of a lead or sale in your industry. I usually suggest a starting test budget after the audit, then increase it once we see results that make sense.
Why are my Facebook leads poor quality?
Common causes are the wrong objective, very short forms, vague ad copy and slow follow up. Fixing these usually raises quality quickly, even if cost per lead goes up a little.
Do I need a website for Meta Ads?
Not always. Instant forms and Click to WhatsApp ads work without a website. For online sales you need a site or store with the Pixel and Conversions API set up.
What is the Conversions API and do I need it?
The Conversions API sends events from your server or platform straight to Meta, so conversions are still counted when browsers block the Pixel. For most advertisers it is now essential.
Do you create the ad designs and videos?
I write the copy and give clear creative briefs. I can work with your designer, use your existing content or suggest simple formats you can shoot on a phone.
Why was my ad account restricted?
Restrictions often come from policy issues, payment problems or unusual activity. I can review the account and help you understand the next steps, though only Meta can lift a restriction.
COMPLETE THE PICTURE
Explore related services.
YOUR BUSINESS. YOUR GOALS.