Google Search Ads
As a Google Search Ads expert, I build tightly themed ad groups around high intent keywords, write responsive search ads that match the search, and use exact and phrase match where control matters most.
GGoogle Ads
BE THERE WHEN INTENT BEGINS
Google Ads expert for Search, Shopping and Performance Max.
I build and manage Google Ads campaigns that bring in enquiries and sales, not just clicks. Audits, setup, conversion tracking and ongoing optimisation, all handled by one experienced Google Ads specialist.
Search. Discover. Choose.MRPPC.PK · ISLAMABAD
THE FOCUSCapture existing demand
BASED INRawalpindi & Islamabad
LED BYSyed Mudassir Shah
THE GOOGLE ADS EXPERIENCE
From a search to a decision.
Connect each customer question to an ad and a landing page that answer it.
01
Google Ads
The search
Understand the language your customers use when they need your service.
Quick answer
What does a Google Ads expert do?
A Google Ads expert plans, builds and manages your campaigns on Google Search, Shopping, YouTube, Display and Performance Max. The work covers keyword research, ad copy, bidding, conversion tracking and weekly optimisation, with one goal: more profitable leads and sales from the same or smaller budget.
- Finds the searches your customers actually use
- Blocks wasted spend with negative keywords and tight targeting
- Tracks calls, forms and purchases correctly
- Tests ads and bids every week and reports in plain language
GOOGLE ADS MANAGEMENT EXPERT
Google Ads works when someone watches it closely.
Google makes it very easy to start advertising. You enter a budget, pick a few keywords and the platform starts spending. The trouble is that the default settings are built to spend your money, not to protect it. Broad targeting, automatic recommendations and loose match types can drain a budget on searches that will never turn into customers.
I have been managing Google Ads since it was still called Google AdWords, and I have seen the platform change a lot. Automation is far stronger now, but it still needs a human who understands your business. Smart bidding can only optimise toward what you tell it matters. If your tracking counts a page view as a conversion, the algorithm will happily find you more page views.
As your Google Ads management expert, I set the strategy, give the automation the right signals and keep checking the search terms, placements and costs. You get the speed of Google's machine learning with the judgment of someone who has spent 15 years in ad accounts.
From a buying search to a booked lead
Animated Google search for dentist in Islamabad where a sponsored clinic ad is clicked and produces a lead.
WHAT I MANAGE INSIDE GOOGLE ADS
One Google Ads specialist for every campaign type.
Each campaign type has its own job. Mixing them up is one of the most common reasons accounts underperform. Here is how I use each one.
Google Shopping Ads
As a Google Shopping Ads expert for online stores, I set up Merchant Center, clean up the product feed and build Shopping campaigns that separate best sellers, low margin items and products that need a push.
Performance Max
Performance Max can work well, but only with good feed data, strong assets and the right conversion goals. As a Google Performance Max expert, I set it up with care and keep it away from cannibalising your brand searches.
YouTube and Demand Gen
Video and Demand Gen campaigns build interest before people search. I use them when your offer benefits from a demo, a story or a strong visual.
Display and remarketing
Remarketing brings back visitors who left without buying. I control placements and frequency so your brand does not appear on poor quality sites. More on my display and remarketing service.
Local campaigns
For clinics, showrooms and service businesses in Islamabad and Rawalpindi, I combine location targeting, call assets and location assets so nearby customers can reach you in one tap.
CHOOSING THE RIGHT CAMPAIGN
Google Ads campaign types compared.
Not every business needs every campaign type. This table is a simple guide to what each one does best.
| Campaign type | Best for | Where ads appear | My usual advice |
|---|---|---|---|
| Search | Leads and sales from people actively looking | Google search results | Start here for most service businesses |
| Shopping | Ecommerce product sales | Shopping tab, search results, partners | Essential for online stores with a clean feed |
| Performance Max | Scaling conversions across Google | Search, Shopping, YouTube, Display, Gmail, Maps | Add once tracking and assets are solid |
| Demand Gen | Building interest with visuals and video | YouTube, Discover, Gmail | Good for products that need explaining |
| Display | Remarketing and cheap awareness | Websites and apps in the Google network | Use mainly for remarketing with strict placement control |
| Video | Brand awareness and consideration | YouTube | See my YouTube Ads service page |
GOOGLE ADS SETUP SERVICES
How I set up a Google Ads account the right way.
A clean setup saves months of wasted spend later. Whether you are starting fresh or rebuilding a messy account, this is the order I work in.
- 01
Business and keyword research
I look at what you sell, who buys it and what they type into Google. Then I group keywords by intent, separating ready to buy searches from research searches.
- 02
Conversion tracking first
Before any ad goes live, I set up tracking for forms, calls, WhatsApp clicks and purchases through Google Tag Manager, GA4 and enhanced conversions.
- 03
Account structure
Campaigns are split by service, product or location so budgets and results are easy to control and easy for you to understand.
- 04
Ads, assets and landing pages
I write ads that repeat the searcher's words, add sitelinks, callouts and call assets, and check that each landing page matches the promise in the ad.
- 05
Launch and tight early control
In the first weeks I review search terms almost daily, add negatives and adjust bids before bad traffic has a chance to eat the budget.
From search to sale on Google
- SearchSomeone types a buying query
- AdYour relevant ad appears
- ClickThey land on a matching page
- ActionCall, form or purchase
- RevenueTracked back to the keyword
GOOGLE ADS AUDIT EXPERT
What a Google Ads audit usually uncovers.
When I audit an account, I am looking for money that is being spent without a return. In most audits, the same problems come up again and again. None of them are hard to fix once you know where to look.
The chart shows the issues I find most often, ranked by how frequently they show up in accounts I review. It is based on my own experience rather than a formal study, but it gives you a sense of where to look first.
- Search terms that have nothing to do with the business
- Conversion tracking that counts the wrong actions, or counts them twice
- Broad match keywords running without smart bidding or negatives
- Performance Max spending on brand searches you would get anyway
- Ads sending people to the homepage instead of a relevant page
- No call tracking for businesses that mainly get phone enquiries
As a Google Ads audit expert, I put every finding into a short report with a clear priority order. You can hand it to your team or ask me to fix it.
What Google checks before your ad shows
Quality Score gauge at 8 out of 10 with bars for expected click through rate, ad relevance and landing page experience.
GOOGLE ADS CONVERSION TRACKING EXPERT
If tracking is wrong, everything else is guesswork.
Google's bidding is only as smart as the data you give it. I treat conversion tracking as the foundation of every account, not an extra.
I also make sure tracking respects user consent. If you advertise to Europe or the UK, Consent Mode needs to be set up properly or your data and remarketing lists will suffer.
- Form submissions tracked on the thank you page or through confirmed events
- Phone calls from ads and from your website tracked with call assets and forwarding numbers
- WhatsApp clicks tracked as a separate, lower value action
- Purchases tracked with order value for ROAS bidding
- Enhanced conversions set up to improve accuracy
- Offline conversions imported when sales close later by phone or in person
- GA4 linked and checked against the ad platform numbers
GOOGLE ADS OPTIMIZATION EXPERT
Weekly optimisation, not set and forget.
Optimisation is where most of the value sits. The account you launch is a first draft. Every week it gets a little sharper as real data shows what people search, which ads they click and which visitors turn into customers.
My routine covers search term reviews, negative keywords, bid strategy checks, budget pacing, ad testing, audience signals, device and location performance and landing page conversion rates. I also check Google's automatic recommendations before accepting any of them. Some are useful. Many simply raise your spend.
As a Google Ads optimization expert, I keep a change log so you can see exactly what was done and why. Nothing happens in your account without a reason.
My weekly Google Ads routine
Lower cost per lead
01Search terms02Bids and budgets03Ad tests04Landing pages05Report- Search terms
- Bids and budgets
- Ad tests
- Landing pages
- Report
HIRE A GOOGLE ADS EXPERT
Google Ads freelancer, consultant or full manager.
You can work with me in the way that suits your business. Some clients hire me as a Google Ads freelancer to run everything. Others want a Google Ads consultant to review their team's work every month and guide strategy. Some just need a one time Google Ads setup or audit and then take it from there.
I am based in Scheme 3, Rawalpindi, and work with businesses in Islamabad, Rawalpindi, across Pakistan and abroad. Local clients often come from healthcare, real estate, education, home services, software and ecommerce. International clients usually want an experienced Google Ads campaign manager without paying agency rates in London or New York.
Whichever route you choose, the ad account stays in your name and you can see everything inside it. That is how it should be.
A typical Google Ads optimisation curve
ConversionsCost per conversion
HIRE A GOOGLE ADS EXPERT
Get a free Google Ads account review.
Call or WhatsApp 0343 5853835. Share access to your account, or tell me your plans, and I will show you where your budget can work harder.
A CONSIDERED CAMPAIGN
What your strategy
is built on.
Service businesses, online stores and brands with a clearly defined offer.
Intent-led keyword research
Separate valuable commercial searches from broad discovery terms, and build negative keyword lists around your offer.
Campaign and ad structure
Organise campaigns around services, products and locations with relevant messaging for each audience.
Conversion measurement
Review form, call and purchase tracking so campaign decisions reflect the actions that matter.
Ongoing search-term reviews
Use search terms, budget pacing and landing-page signals to inform adjustments and testing.
Areas we can explore
Search campaignsShopping campaignsPerformance Max planningYouTube and Display support
Final scope depends on your goals, account eligibility and available assets.
FROM PLAN TO PROGRESS
Your next campaign,
step by step.
Understand
Review your offer, website, search demand and existing account.
Launch
Build targeted campaigns, ad copy and a measurement plan.
Improve
Review query quality and conversion signals, then refine.
USEFUL TO KNOW
Your Google Ads
questions.
How much does a Google Ads expert cost?
Management fees depend on how many campaigns you run and how much work they need each month. I quote after a free review. Your ad spend is paid straight to Google with your own card, separate from my fee.
What is the minimum budget for Google Ads?
There is no fixed minimum, but the budget needs to buy enough clicks to learn from. In competitive markets that is more than in local niches. I will give you an honest figure for your market after looking at keyword costs.
Is Google Adwords the same as Google Ads?
Yes. Google renamed AdWords to Google Ads in 2018. People still search for a Google Adwords expert, and it means the same thing.
Can you take over my existing Google Ads account?
Yes. I start with an audit to see what is working and what is wasting money, then make changes in a careful order so you do not lose the account's history and learning.
Should I use Performance Max?
Performance Max can work well for ecommerce and lead generation once tracking and assets are strong. I usually run it alongside Search and Shopping, not instead of them, and watch it closely for brand cannibalisation.
How long before Google Ads brings results?
Search ads can bring enquiries within days. Stable, profitable performance usually takes six to twelve weeks of data and optimisation.
Do you guarantee the top position on Google?
No honest expert can. Ad position depends on the auction, your bids, ad quality and competitors. The goal is profitable results, which does not always mean position one.
Do you offer Google Ads setup services only?
Yes. If you have someone to manage the account afterwards, I can do a one time setup including tracking, structure, ads and a handover guide.
COMPLETE THE PICTURE
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YOUR BUSINESS. YOUR GOALS.